Brand Discovery Kit

The Brand Discovery Kit is a digital workbook with practical tools and exercises, designed to help build a solid foundation for your brand.

(Created by ElenaDesigns)

What value will you get out of this kit:
After answering all the questions, conducting the client and competitor analysis, choosing the visual style direction for your brand you will be left with the foundation for your business. Think of it as your brand’s resume.

Whether you will be advertising your brand, selling products, offering services or just filling out forms and bios on social media - you will know exactly what it is that you offer, to whom, and why people should invest their time and money into your brand. You will get a better idea of what is missing and what’s not relevant.

With this foundation, you will be able to find YOUR clients because you’ll know who they are and where to find them.

After filling out this kit you will be able to share it with any specialist or business you’d like to work with and save time going back and forth answering all the unnecessary questions.

This Brand Kit is designed to save you time and put your mind at ease.

Who will get the most use out of this brand kit?

This kit will be useful to anyone running a small business, offering services or freelancing. Industries include but are not limited to:

• Small business owners
• Freelancers
• Entrepreneurs
• Designers
• Artists
• Therapists
• Coaches
• Realtors
• Writers
• Florists
• Tour guides
• Photographers
• Chefs and bakers
• Web developers
• Bloggers\Creators
• Health professionals
• Beauty professionals
• and many more

Inside the kit, you'll find:

• 40+ questions that will help uncover the full potential of your brand and who your dream clients are
• Tools to discover and find a solution to your clients' pain-points
• 3 checklists for marketing and advertising activities
• 1 template to track your brand targets
• 1 competitor analysis template
• 1 social media bio cheat-sheet
• A style guide to assist you in choosing the visual direction of your brand
• 1 mood board template
• 1 brand guidelines template

How to use it?

This kit consists of 3 sections:

1. Brand Story,
2. Brand Positioning and
3. Brand Awareness

• Go through the sections at your own pace
• Ask yourself every step of the way:
  Why does this matter?
  How is it related to my business?
  How can I improve my services to address these pain points?
• Answer all questions in much detail

Either fill out this PDF document or write the answers in your journal

If you put in the work and let yourself be vulnerable — you’ll have a solid foundation for marketing your brand to your dream clients.

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